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Chapter 7’
Action at a Distance: The Invisible
Force of Language
7 The lead author is Howard Nusbaum, Ph.D.,
Professor of Psychology and Computational
Neuroscience, and co-director of the Center for
Cognitive and Social Neuroscience at the
University of Chicago. He has served as the
Chair of the Psychology Department since 1997.
He has served as the editor for the International
Journal of Speech Technology and 1s on the
editorial board of Brain & Language, and has
edited several books on spoken language
processing. His research interests include
spoken language use, mechanisms of learning
and attention, and the role of sleep in learning.
His recent research has investigated the social
use of language and the evolution of language.
In addition, he has been working on neural
mechanisms of reward and economic decisions.
We often think about language in terms
of the information in newspapers or speeches or
reports. However, language 1s basis of all our
social relationships and institutions. We reward
and praise with language and we shun and
punish with language, perhaps more often than
with any other medium. In the recent election,
Democratic candidates actually gave speeches
outlining different views of the importance of
language in our society. One candidate held that
words are simply words and only have the force
that we give to them by reasoning about them.
The other candidate argued that speech has the
power to move people to connect and act.
Nusbaum was struck by this debate because it
seems to him that the power of language goes
well beyond what linguists and psychologists
talk about as “meaning” and that understanding
the meaning of language may depend on
understanding the social and emotional impact of
language. In this chapter, the idea of the impact
of language at a distance is explored.
Page | 66
Language is one of the most
important ways in which the social brain
makes connections, enhances
connections, and severs connections
among people. Language is our primary
medium of social exchange, grounding
and elaborating our selves and our
relationships in every conversation.
However, language goes well beyond
personal connections to connect us
culturally through stories, songs, and
shared manners of speech. Language
also provides the formal framework that
defines many of our social institutions.
Language gives form and substance to
the governance and behavior of every
social institution from education to law
to religion. Clearly there are many ways
in which language serves to knit us
together both formally and informally.
For a linguist, all of these uses can be
analyzed in terms of the structure of
sentences and their content. However,
structure and content do not, on their
own merits, provide a complete picture
of how language can have the impact it
does on our sense of social connection.
How does language move us to act,
change our feelings, and connect us to
others? It seems unlikely that the impact
of language is simply the result of
dispassionate rational inferences and
conclusions drawn from a logical
analysis of sentences.
In 1976, Barbara Jordan, a
Congresswoman from Texas, gave the
commencement address at Brandeis
University. Listening to her speak about
the importance of public service and the
importance of using talent and ability in
service of one’s country was an
impressive experience. Her delivery was
clear and not particularly dramatic and
yet the force of her speech was riveting.
It was sufficient to turn a graduating
senior’s mind from graduate school in
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