Ackrell Capital 2017 Cannabis Investment Report – Generic Market Outlook

ACKRELL CAPITAL Cannabis Investment Report | December 2017 Business Solutions Outlook The cannabis industry presents a significant market opportunity for software and services providers because of the large number of potential new clients and the need for industry-specific solutions. In particular, we believe that substantial opportunities exist for providers of industry-specific, platform and “big data” solutions. We also believe that financial, legal and compliance service providers that have developed knowledge of the cannabis industry are well positioned for growth. Similar to the produc- tion segment, large software and services companies serving traditional industries have been reluctant to enter the cannabis market due to concerns over the regulatory landscape. While this dynamic has created a short-term opportunity for some smaller companies, as the regulatory environment becomes clearer we expect competition in this segment to increase significantly as large companies enter the market. = Digital Media The digital media segment of the cannabis industry includes digital content, networking and directory platforms. Digital media providers do not “touch the plant” and generally do not need a cannabis- related license or permit. Digital media focused on cannabis is a niche sector within the broader digital media market. Companies in this segment compete for viewers and subscribers and generally draw revenue from content licensing fees, service fees, advertisement fees and subscription fees. They provide a broad range of content and networking tools, including news related to the cannabis industry and legalization efforts, humor and entertainment focused on the cannabis-user demographic, traditional media and branding services, social networking tools that allow users to share pictures and information related to their cannabis activities, and business directory tools that connect industry participants. Cannabis Digital Media 58 © 2017 Ackrell Capital, LLC | Member FINRA/SIPC HOUSE_OVERSIGHT_024694