EFTA02377208

From: David Mitchell Sent: Wednesday, November 23, 2016 12:22 PM To: David Jan Mitchell Subject: Fwd: AD/FIN Update - Confidential - Nov 2016 FYI, DAVID MITCHELL Mitchell Holdings LLC 801 Madison Avenue New York NY 10065 USA Begin forwarded message: From: Andrew Altersohn Date: November 17, 2016 at 12:09:16 PM EST To: Andrew Altersohn Subject: AD/FIN Update - Confidential - Nov 2016 AD/FIN BOD/Investors - I'm overdue for an update, so please read=the summary below. Happy to discuss. Over the past 4-6 weeks, we have seen a clear increase in activity, as=interest and understanding of AD/FIN continues to grow. As a result,=we have a strong pipeline of prospects and opportunities for 2017 (see bel=w). The sales cycle remains long, so our revenue forecasts are getting pus=ed by a few months. We are still hopeful of getting our first paying clien=(s) in 2016, but it is more likely to be Jan/Feb 2017. I am in the process=of re-forecasting for 2017, with our current funds projected to last until -Feb 7th. We should of cou=se have discussions asap around 2017 funding. Here's the latest update.. ProcureCon Marketing: I am just leaving LA where I spoke on a pa=el at Procurecon marketing which was a very target rich event for us. = Lots of interest in AD/FIN and many followups. Top prospects includ=: • Warner Brothers - already had followup meet at W8 HQ. Stron interest for 2017. • Johnson & Johnson - Next ste= meetings being coordinated via Accenture • RBC EFTA_R1_01387535 EFTA02377208 • MetLife • Sony • Assembly & HX: We continue to get a lot of positive PR and l=ads based on our partnerships with Assembly and HX. Our strongest pr=spect for a first paying client via Assembly -- the Truth Initiative -- is very close to signing! • Accenture - we are getting closer to a Global Partnership Agreem=nt. The process is very drawn out and complicated based on the innov=tive nature of our offering. But even with the agreement not complet=d, Accenture continues to include AD/FIN in multiple pitches and RFP responses, most of which are still outstanding=..so we should hear soon on some of them. The top prospects include:=br> • Unilever • J&J • L'Oreal • a>Toyota • KraftHeinz • McDonalds In add=tion, Accenture is very interested in raising AD/FIN's profile and the pro=pect of our work together, and has set up an call with their leads in Lond=n and Asia to help educate us on those markets...and for us to educate them on AD/FIN. • Multiple Audit/Consulting partnerships in progress. In past=4 weeks alone, have had calls/meetings with most of the leading US based M=dia Auditing firms. They are all interested in partnering with Jeffries an= MMI already moving fast. • Jeffries - already presented to Samsung. Followup meeting=in Dec • MMI - finalizing Strategic Alliance agreement...kick=ff next week • AAI - met at ProcureCon....very interested in =orking together • AARM - met at ProcureCon....very inter=sted in working together • SQAD - met with CEO at ProcureCon.=..still very interested in working together. • WhiteOps - working aggressively on joint offering combing our Bi= Log data with their Fraud and Viewability signals. Strong interest =rom Accenture to take this to market ...plus in discussions with Bank of A=erica to trial. This could be a very powerful incentive for Advertisers to use AD/FIN. • ANA Study - targeting Jan 2017 to publish joint industry report.=nbsp; We are also trying to convert some of the Participants to paying cus=omers in 2017 including,. • Clorox • Bank of America • Honda aul> =ndrew Altersohn Chief Executive Officer 2 EFTA_R1_01387536 EFTA02377209 AD/FIN 16 East 34th Stree=, 15th floor New York, NY 10016 p: c: e: 3 EFTA_R1_01387537 EFTA02377210