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September 21, 2012
US housing market emerging from the shadows
1. The housing market is turning the corner. The housing market bottom that has been forecast over the past
several years has failed to materialize. This has been especially true for home prices, which have consistently been
projected to rise "next year" (left chart). The recent spate of housing data has been stronger than expected: prices
have turned positive; new construction is picking up; and sales of new and existing homes are rising.' Although
residential investment has not been the engine of economic recovery it usually is, housing has made a meaningful
shift to boosting GDP growth, rather than dragging it down (right chart).
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After years of overshooting, forecasts are now undershooting...
Economsts and real estate expels' projections of the S&PCase-Snider
Nati o nal Ho m e Pri ce Index (YoY % change)
Current Following
2
year
year
Forecast
tivough
:2)
Actual
j
0
-1
-2
I
I
-3
June 2010
June 2011
June2012
Tine of forecast
Source: Puls enom its.. Morgan Private Bank.
...and housing is becoming a boost instead of a drag
Residential investment contribution to real GDP growth, %-point
1.5
1.0
0.5
0.0 ç r
ls)h
ill 11411 9
t
-0.5 -
-7.0 -
-1.5
2000
01
2002
2004
2006
2008
2010
2012
Source: BEA, J.P. Morgan Private Bank Data as of 02 2012.
2. From home improvement to housing construction. After saving a significant amount of cash in the first years
of the crisis, households have been spending some of that cash on home improvements since.2 Recently, we have
seen an encouraging transition—spending on home improvement gave way to new home investments. The
impressive normalization in homebuilders' expectations of future sales suggests further upside in new home
construction and sales in the short term (right chart).3
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Home improvement spending may be moving to buying...
Billions of USD, saar (both axes)
160
Improvement.
1400
furnishings.
150
consumer durables
390
_•,.
140
130
120
110
103
Jan-10 Jun-10 Dec-10 May-11
Oct-11
Apr-12
Sep-12
Source: BEA, J.P. Morgan Private Bank. Data as of July2012.
...or at least that's what homebuilders anticipate
380
370
360
360
340
Index, >50 means more "good- than "poor
000s, saar
90
1400
New 1-fa miry
80
houses sold
1200
70
1000
60
800
60
600
40
30
400
Homebuilder expectation of
20
sales in the next 6 months
200
10
0
1985 1988 1991 1994 1997 2000 2003 2006 2009 2012
Source NAHB, Census, J.P. Morgan Private Bank Data as of Sept 2012.
3. The housing market is transforming. The housing bust has led to a drop in homeownership, particularly for
young adults (left chart) who cannot afford to buy homes and choose to either rent or live with their parents. The
former is why multifamily construction has outpaced single-family construction (right chart). The latter explains
why the formation of millions of new households has been postponed, although surely future homebuyers are
accumulating cash in the meantime.4 As employment conditions gradually improve, young adults will begin to live
on their own and enter the housing market as a key source of demand.
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Less homeownership is changing the market..
Homeownership rate, % (both axes)
70
44
US population
69
(all ages)
43
68
42
67
41
66
llnAer35 years oltl
40
65
64
63
62
1994
1997
2000
2003
2006
2009
Source: Census, J.P. Morgan Private Bank. Data as of Q2 2012.
...as a new renter population raises multifamily demand
Housing starts, 000s of housing units, 3m-avg (both axes)
2.000
1.800
1.600
1.400
1.200
1,000
800
600
400
200
0
1990
1993
1996
1999
2002
2005
2008
2011
Source: Census, Haver, J.P. MorganPrivate Bank Data as ofJuly 2012
1-family
structures
500
450
400
350
300
250
200
150
100
50
4. Inventories are falling. The stock of vacant homes that are "ready for sale" has fallen sharply in recent quarters,
but some analysts argue that the so-called "shadow inventory" will further weigh on the housing market, leading to
another dip in prices. First, the shadow inventory has declined meaningfully (left chart). Second, fewer vacant homes
and rising prices suggest that shadow inventory will continue to be absorbed and is unlikely to curb the budding
recovery (right chart). Indeed, we expect tightening supply to be supportive of home prices and construction activity
going forward.
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The "shadow inventory" is steadily declining...
Million units
7
6
5
4
3
2
1
0
2000 2001 2002 2003 2:05 2 006 2007 2008 2010 2011 2012 2013 2015
Source: J.P. Morgan Securities Loan Performance.l.i8A. Data as of 02 2012
...and tightening supply of homes is pushing up prices
YoY % change
Million units, inverted
Histaica
Real estate owned (REO)
Projected
20.0
1.0
15.0
10.0
50
0.0
-5.0
-10.0
Vacant housing units
for sale (inverted)
-15.0
-20.0
2.5
2000
2002
2004
2006
2008
2010
2012
Source: Census, J.P. Mo roan Priv ate Bank. Data as of 02 2012.
Existing home
median sales price
2.0
5. The foundation of the housing market is now set. However, similar to every other aspect of this recovery, we
expect growth to be slower than we are used to. The run-up in house prices during the mid-2000s accelerated
economic activity: we received a double bonus from construction and consumers' ability to extract home equity for
spending.5 Now, however, this equity extraction channel is blocked, and house prices would have to rise
meaningfully to re-open it. We do not expect this to happen anytime soon. A decreasing share of distressed
properties is a boost for house prices, and the falling share of investors indicates further normalization (left chart).
So, too, does the rising share of households planning to buy (right chart). A housing recovery driven by
fundamentals instead of "irrational exuberance" is likely to be mild, but with broad-based indicators pointing in the
right direction, the risk of this being another "false start" is very low.6
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Stock of home and types of buyers are normalizing...
% of existing home sales
35 -
• Aug 2010 sAug 2011 .Aug 2012
25 -
20 -
15 -
10
Distressed sales
Investors
Sou ce: NAR, J.P. Morgan Private Bank.
...as households are increasingly willing to buy homes
% of consumers planning to buy a home within six months, 3mma
10 -
9 -
-
7 -
6
5 -
-
3
1980
1984
1988
1992
1996
2000
2004
2008
2012
Source Conference Board. Data as of August 2012
Michael Vaknin
Chief Economist, J.P. Morgan Private Bank
Jeff Greenberg
Associate Economist, J.P. Morgan Private Bank
Paul Eitelman
Associate Economist, J.P. Morgan Private Bank
The S&P/Case-Shiller (repeat sales) home price index has risen year-on-year. Although the median existing home sales price has risen
more than 10%, median new home sales prices are down slightly year-on-year (-2.6% as of July). The value of residential construction put
in place is up 17.6% year-on-year (as of July). July new home sales were 25% (372,000, saar) higher than a year prior. August existing
home sales were 9.3% greater than a year prior (4.82 million, saar).
2 Since 2008, households have significantly cut back on housing investment and consumption spending, implying $1.3tm of cash savings a
year (12% of disposable income).
3 New home sales this July were 25% higher than a year ago, albeit at annualize rate of 371,000 sales the pace is well below the historical
average (667,000). Similarly, a national survey of homebuilders reached its highest level in more than 5 years, although still more
homebuilders consider the market "poor" than "good."
4 Economists at the Cleveland Fed recently estimated that there has been a shortfall of 2.6 million households (based on data through 2011).
5 Home equity extraction has been negative, i.e. implying injection of capital, since 2008.
6 The phrase was popularized by Alan Greenspan's 1996 description of the dot-com boom and stock valuations, and the concept dates back
to Charles Mackay, Extraordinary Popular Delusions and the Madness of Crowds (1852).
Acronyms:
BEA - Bureau of Economic Analysis
MBA — Mortgage Bankers Association
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NAHB — National Association of Home Builders
SAAR — Seasonally-Adjusted Annualized Rate
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