EFTA Document EFTA01790704

From: Sent: Wednesday, February 6, 2013 1:30 PM To: Jeffrey Subject: Fwd: The Fancy Sent from my iPhone =br>Begin forwarded message: =rom: ido berniker Date: February 5, 2013, 7:56=11 PM AST To mailto Subject: Fwd: The Fancy <1=lockquote> <=iv> <=iv>There is a huge opportunity to get involve with the Fancy the best and m=st prestige upcoming thing, Please see below. They are looking for specific=people who can actually bring something to the table beside money, but of c=urse money as well :). Thought you might want to get involve or know someon= who I can send it to. I would like you to k=ow we just had a commitment from a new investor Eike Batista, a Brazil=an oil magnate who's the 7th richest person in the world, who bought $10MM w=rth of our company. As for now we are in a negotiation proc=ss with few more groups. If you think you have som=one you can share that with please let me know before you share. You will g=t 1% finders fee if we will pick your investor. <=iv>Please keep it CONFIDENTIAL Ido =br> From: Joseph Einhorn Date: =nbsp;Tue, 9 Oct 2012 16:31:59 -0400 To: &=bsp;=a href=“mailt Subject: update CONFIDENTIAL EFTA_R1_00119804 EFTA01790704 Hi Ida, Here is some info to pass a=ong to your friend. Thank you: 1. We are selling 1.% of our company for $60mm. 2. Our lead investor is American Expr=ss. 3. We closed the deal with American Express yesterday. <=iv>4. Due to a financial regulation, Amex can not own more than 4.9% of our=company. 5. Amex wired us -$27mm to us yesterday money in our ban= account. 6. We are selling the remaining -33mm to one other part= next week. 7. The —33mm buys —5.3% of our company. 8. The entire 60mm is a preferred equity above all other shareholders. 9. The Vice Chairman of Amex, Ed Gilligan has joined our board of di=ectors yesterday and he represents the new class. 10. Our board a=so includes Jack Dorsey (creator of twitter), Francois-Henri Pinault (CEO a=d Chairman of PPR owner of Gucci, etc.), Chris Hughes (Facebook) and others=/div> 11. We are planning to sell the other piece to investor next week= I am sure you can explain as well as anyone what o=r company does. Here is a recent articles he can read about how apple was o=fering to buy us. http://www.bu=inessinsider.com/apple-wants-to-buy-pinterest-rival-the-fancy-2012-8 chttp://www.businessin=ider.com/apple-wants-to-buy-pinterest-rival-the-fancy-2012-8> =ttp://www.sfgate.com/technology/businessinsider/article/The-Fancy-ls-Beatin=-Fab-And-Pinterest- Where-lt-3994099.php <http://www.sfgate.com/technology/businessi=sider/article/The-Fancy-ls-Beating-Fab-And- Pinterest-Wherelt-3994099.php> Thanks=/div> Joe </=pan> <=div> <=r> 2 EFTA_R1_00119805 EFTA01790705