EFTA Document EFTA01378007

previously would have been likely to sign up for those products using the desktop. As a result. as the mobile migration has been rapidly underway. we have seen our overall conversion rates challenged in those businesses. However. we expect to see this trend reverse itself for two reasons. First, the migration to mobile will either slow rapidly or end as mobile devices obtain a more stable level of penetration within the population. Second. we expect to be able to make significant product impr