SEC Form S-1 excerpt (EFTA01381251)

Form S-1 Table of Contents A New Breed of CPG l AieUnique Go-To-Market Model - EDUCATION- Educating pet parents about pet food ingredients in a friendly and factual manner is the cornerstone of BLUE's brand communication. Every week Pet Detectives, BLUE brand ambassadors, meet and interact with tens of thousands of pet parents at the point of purchase. TV, print and Internet messaging encourages pet parents to compare ingredients and decide for themselves - INNOVATION - BLUE has the b