SEC Form S-1 excerpt (EFTA01381271)

Form S-1 Table of Contents We operate in a highly competitive industry and may lose market share or experience margin erosion if we are unable to compete effectively. The pet food industry is highly competitive. We compete on the basis of product quality and palatability, brand awareness and loyalty, product variety and ingredients, interesting product names. product packaging and package design, shelf space, mputation, price and promotional efforts. We compete with a significant number of