SEC Form S-1 excerpt (EFTA01381284)

Form S-1 •fable of Contents • our continued investment in our highly-effective marketing and brand-building; and • our continued innovation, including the expansion of existing product lines, the introduction of new product types and the introduction of new product lines that are tailored to meet evolving consumer preferences and the needs of different pets. The revenue per pound of new products that we introduce across our product lines is typically higher than the average revenue per p