SEC Form S-1 excerpt (EFTA01381298)

Form S-1 Table of Contents The following chart shows our relative share of pet food sales by IRI's standard geographic regions, where BLUE's relative share of retail sales for each geographic region is indexed to BLUE's overall share of U.S. pet food sales: BLUE Indexed Share of Pet Food Sales by IRI Standard Regions United Stites, 52 weeks ending December 28. 2014 125 Ice 75 5O 25 0 Northeast Great Lakes MIS South South -East South Plalrn West Calaamia Cenral Given the st