EFTA Document EFTA01381308

Form S-I Table of Contetth Our Trademark% and Other Intellectual Proper', We believe that our intellectual property has substantial value and has contributed significantly to the success of our business. Our primary trademarks include "Blue Buffalo," "LifeSource Bits," "Life Protection Formula," "BLUE Basics," "BLUE Freedom," "BLUE Wilderness," the BLUE shield logo and the Blue Buffalo figure logo, all of which are registered with the U.S. Patent and Trademark Office. The Blue shield desig