EFTA Document EFTA01457526

27 May 2016 Broadcasting / Movie & Entertainment Dish TV Confet once cal! takeaways Dish TV rolled out differential pricing strategy in the balance of 38 cities covered under Phases 1 and 2 applicable from May 12, 2015. It also hiked an additional INR I 0/pack for existing subscribers in the 42 cities under Phase 1 and 2 in May 2015. • Both Zing and HD contributed c.22% each of additional subscriber additions during 4O (HD subscribers earlier averaged of c.17-18% of net adds). HD has