EFTA Document EFTA01378457

Page 35 21 Health Matrix 189, * n30 This may be overstated, for it may not be that puffery is not wholly meaningless or that it has no effect. but merely that it does not mislead or confuse. Perhaps puffery creates a sense of whimsy and excitement, and provides opportunity for identity formation and expression which is desirable and fun. So even if it is a little destructive in some ways. it is not unduly so. given its utility in other ways. In either event, it remains true that discourse n