SEC Form S-1 excerpt (EFTA01381259)

Form S-1 Table of Contents We believe we have a highly engaged consumer bast of passionate pct parents, who connect with our authentic story of a pet food brand that is "by pet parents for pct parents.- Our goal is for the buffalo icon and the BLUE shield featured on our products to symbolize quality and project a certain attitude that pct parents feel good associating with. We actively support pct cancer awareness and research, promote animal welfare and engage our pet parents in these imp