EFTA Document EFTA01381260

Form S-1 Table of Content) allow us to accelerate the growth of ow newer product lines, as well as wet foods and treats, and cat foods overall where we have lower relative market share. We also intend to continue to expand our specialized product offerings. • We closely monitor the pet food industry and when we sec a promising product or diet type, we pursue it aggressively. Our newer food lines, which include BLUE Wilderness. BLUE Basics and BLUE Freedom. have higher revenue per pound an